Sachin
Baxi

As digital commerce exploded, print media needed a new revenue architecture to stay relevant.

Identified, built and scaled the eCommerce advertising category within a national media group — creating new commercial frameworks and brand relationships from scratch.

Mumbai's Gujarati community — influential, affluent, largely ignored by mainstream English media.

Led the full commercial launch of Mumbai Mirror's Gujarati edition, from market positioning and advertiser strategy through to sustained revenue performance.

A regional media brand needed a new live-experience revenue stream beyond advertising — one that could build audience loyalty and commercial partnerships simultaneously.

Conceived, structured, and launched Salt Rock — a food and beverage IP — from ideation through execution, including sponsor acquisition, venue strategy, and audience development.

Regional language media needed original intellectual properties to drive both audience loyalty and non-advertising revenue.

Designed and commercialised a portfolio of live events, food & beverage IPs, and cultural franchises across Maharashtra — turning editorial affinity into durable revenue assets.

Mumbai Mirror needed a sharper identity and commercial rationale in an increasingly fragmented urban media market.

Led the relaunch strategy — covering editorial positioning, audience targeting, advertiser value proposition, and the commercial model that tied them together.

India's surging eSports audience — young, digitally native, and largely absent from print media's commercial radar.

Identified and pitched a dedicated eSports editorial page as a new advertiser category, bridging gaming brands, endemic sponsors, and a mainstream print audience primed for monetisation.

India's emerging crypto market needed credible editorial platforms; media needed to navigate a fast-moving, regulatory-complex category.

Structured a high-value alliance between CoinDCX and a legacy media brand — developing advertising frameworks that could operate responsibly within evolving guidelines.

Corporate social responsibility budgets were underutilised as narrative assets — spent without strategic amplification.

Designed and executed a Castrol CSR partnership that integrated community impact with editorial storytelling.

Advertisers were reallocating digital budgets, sceptical that print could drive measurable online outcomes.

Built a data analytics platform that tracked print campaign performance through to eCommerce traffic and conversion — creating an evidence base that changed the commercial conversation.

A clothing retailer's creative pipeline was bottlenecked — slowing campaign launches and increasing production costs.

Deployed an AI-led immersive visual production solution, replacing traditional shoot workflows with generative assets that matched brand standards at a fraction of the lead time.

India's logistics and décor sectors lacked authoritative benchmarks — analysts, policymakers and industry leaders had no shared reference point.

Designed and launched proprietary Logistics and Décor Indexes on ETintelligence.com, alongside a Supply Chain channel and multi-year industry reports.